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Why Entertainment Matters at Business Events

Business events are about more than presentations and catering. The right entertainment builds atmosphere, energises your audience, and makes the day unforgettable. Whether you’re planning a client dinner, a workshop, or a team celebration, carefully chosen entertainment ensures your event feels polished, professional, and memorable.


What Success Looks Like

  • Guests are engaged throughout, not drifting to their phones.

  • The event has a flow: formal content balanced with lighter moments.

  • Entertainment reflects your brand personality: creative, professional, or playful.

  • Delegates leave with a positive story to share.


1) Live Music Performances

Music creates mood instantly.

  • Best for: arrivals, networking sessions, dinners.

  • Options: acoustic duo, jazz quartet, pianist, or DJ sets for energy.

  • Impact: lifts atmosphere without dominating conversation.

Woolly tip: choose live acts that complement the venue. A string trio feels perfect in a period townhouse, while a DJ set works well in a Shoreditch loft.


2) Interactive Games and Activities

Breaks down barriers and gets people moving.

  • Best for: team offsites, workshops, icebreakers.

  • Options: trivia, escape room challenges, VR experiences, creative build sessions.

  • Impact: boosts collaboration and helps groups bond quickly.


3) Professional Speakers and Presenters

Bring expertise or inspiration to the room.

  • Best for: leadership events, conferences, client sessions.

  • Options: industry experts, motivational speakers, guest panel hosts.

  • Impact: adds authority, credibility, and lasting insights.


4) Comedy Shows

Laughter relaxes everyone.

  • Best for: end-of-day sessions, networking evenings.

  • Options: stand-up comedians, improv troupes, light-hearted MCs.

  • Impact: creates shared humour and makes the event feel approachable.


5) Team-Building Exercises and Workshops

Hands-on activities bring people together.

  • Best for: offsites, staff development, strategy away days.

  • Options: cooking classes, cocktail making, art workshops, problem-solving challenges.

  • Impact: strengthens bonds and builds skills in a fun way.


6) Artistic Performances

Bring wow-factor moments.

  • Best for: product launches, client dinners, brand showcases.

  • Options: dancers, theatre acts, immersive performers.

  • Impact: adds flair and reinforces a sense of creativity.


7) Photo Booths with Fun Props

Capture the moments.

  • Best for: informal networking, socials, celebrations.

  • Options: branded backdrops, themed props, instant digital sharing.

  • Impact: creates shareable memories and doubles as event marketing.


8) Food and Drink Tastings

Entertainment guests can taste.

  • Best for: client receptions, networking mixers.

  • Options: wine tastings, craft beer sessions, street food pop-ups.

  • Impact: interactive and sensory, sparks conversations and networking.


9) Networking Mixers with a Twist

Give structure to connections.

  • Best for: professional gatherings, industry showcases.

  • Options: speed networking, topic tables, guided introductions.

  • Impact: ensures attendees leave with new contacts.


FAQs

How much does entertainment usually cost?
Small acts (acoustic musicians, comedians) start from £400–£800. Larger shows or bespoke performances can run into the thousands.

Can I combine entertainment types?
Yes, mix light moments (music, comedy) with structured formats (speakers, workshops) to balance the day.

How long should acts last?
Aim for 20–40 minutes for set pieces. Keep them short enough to engage but not disrupt flow.

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Why Hire a Venue for Your Next Business Event?

Business events shape how clients, colleagues, and partners perceive you. The space you choose sends a message: it can feel effortless, creative, and professional — or flat and forgettable. Hiring a dedicated venue ensures your event runs smoothly and leaves a lasting impression.


What Success Looks Like

  • Guests feel valued and engaged from arrival.

  • The venue supports your event with seamless logistics.

  • The setting reflects your brand personality.

  • The day feels professional yet welcoming — not like an afterthought.


1) Create a Professional Atmosphere

Hiring a venue sets the tone immediately.

  • High-quality décor and furnishings show seriousness.

  • A neutral, professional setting removes home-office distractions.

  • Your brand is reflected through styling and layout.

Woolly tip: A residential-style space with natural light and character creates warmth that typical co-working rooms can’t match.


2) Access Essential Facilities

No scrambling for equipment or supplies.

  • Wi-Fi, screens, whiteboards, and AV included.

  • Breakout areas for group work.

  • Reliable heating, cooling, and seating.


3) Streamlined Set-Up and Logistics

A venue team handles the practicalities.

  • Furniture arranged to your spec (boardroom, workshop, dining).

  • On-site support for AV and catering.

  • Parking and access sorted in advance.


4) Impress Your Guests

A well-chosen venue signals professionalism.

  • Arrival experience feels curated, not improvised.

  • Guests see your attention to detail.

  • Atmosphere enhances credibility and trust.


5) Build in Networking Opportunities

Venues encourage connection.

  • Open layouts for mingling.

  • Defined spaces for coffee breaks and conversations.

  • A shared atmosphere that feels memorable.


6) Increase Focus and Productivity

Dedicated venues cut distractions.

  • Attendees are “in the room” rather than half-working.

  • Comfortable, purpose-built spaces aid concentration.

  • Tech set-up supports efficiency.


7) Tailor the Space to Your Needs

Flexibility matters.

  • Spaces can be configured to match your agenda.

  • Options for breakout rooms, terrace drinks, or sit-down meals.

  • Venues adapt to your event goals, not the other way around.


8) Tap Into Event Planning Support

Many venues include expert coordination.

  • Help with timings, suppliers, and set-up.

  • Access to trusted caterers, florists, and AV providers.

  • Less stress for you, smoother execution for guests.


FAQs

How much does it cost to hire a business venue in London?
From £500–£1,500 for smaller day hires; £1,500–£3,000+ for larger or premium homes.

Can I bring my own catering?
Some venues allow it, others prefer trusted suppliers. Always check for corkage or service charges.

Do venues include AV and Wi-Fi?
Most do, but confirm in advance. Ask about bandwidth for hybrid meetings.

What capacity do typical venues offer?

  • Boardroom: 10–14

  • Workshop: 20–30

  • Standing: 30–40

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Top Advice to Welcome Guests Into Your Property

Whether you’re hosting a client meeting, a creative workshop, or a team offsite, the way you welcome your guests sets the tone for the entire experience. At Woolly Mammoth, we believe every arrival should feel effortless, inspiring, and a little bit special.

Here are our top tips to ensure your venue — whether a Shoreditch loft, a Victorian townhouse, or a riverside apartment — instantly makes people feel at ease.


1. Make Arrival Seamless

A smooth check-in creates confidence from the start. Share clear instructions in advance: directions, parking, door codes, Wi-Fi details. When guests walk in, they should feel informed, not uncertain.

A personal greeting, signage, or even a small refreshment station can elevate the moment. The message is simple: we’ve been expecting you.


2. Provide a Welcome Guide

A printed or digital welcome manual saves time and answers questions before they’re asked. Include:

  • Wi-Fi and tech set-up instructions

  • House rules (noise, smoking, timings)

  • Emergency contacts

  • Local recommendations — the best lunch spots, coffee shops, or bars nearby

It’s not just practical; it shows you’ve thought of everything.


3. Create a Warm Atmosphere

Ambience matters. Natural light, warm lighting in the evening, comfortable seating, and uncluttered décor instantly put people at ease.

In Woolly Mammoth homes, we style spaces with soft textures, greenery, and tasteful artwork to balance professionalism with comfort. A vase of fresh flowers or a subtle fragrance can make the space feel even more inviting.


4. Add Personal Touches

It’s the little details that guests remember:

  • A handwritten welcome note

  • Locally sourced snacks or drinks

  • A playlist softly in the background

  • Recommendations tailored to the group (best dinner spots for a client team, or hidden galleries for a creative crew)

These touches turn a standard booking into an experience.


5. Offer the Right Amenities

A productive day requires more than four walls. Ensure essentials are ready: pens, paper, chargers, power outlets, projection screens, whiteboards, and comfortable chairs.

Woolly Mammoth spaces are designed for flexibility — breakout areas for small groups, open-plan living rooms for workshops, and dining spaces that transform into meeting tables.


6. Communicate Responsively

Quick replies to questions before and during the booking build trust. Whether it’s an extra flipchart, catering request, or help with tech, being available shows professionalism and care.


7. Go the Extra Mile

Exceptional hosting is about surprises: a welcome basket, remembering a guest’s birthday, or offering a guided tour of the venue. Small gestures create big memories — and often, repeat bookings.


FAQs

How do I create a welcoming atmosphere?
Blend style and comfort: warm lighting, fresh flowers, cosy seating, and a few personal touches.

What should I include in a welcome guide?
Wi-Fi, access info, local tips, house rules, and emergency contacts.

What amenities matter most for business events?
Reliable tech, comfortable seating, power access, and breakout space for collaboration.

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How To Turn Your Property Into An Event Venue

Turning a private property into a successful event space takes more than good interiors. It starts with judging whether your home can truly work for events, and understanding the light-touch admin you shouldn’t skip. From there, layout, ambience, and the amenities guests actually use become central to the experience. Getting pricing, positioning, and marketing right ensures you attract the bookings that fit your space. And behind the scenes, smooth operations, safety, and a mindset of continuous improvement keep everything running seamlessly.


1) Is your property suitable?

Think function, flow and access.

Quick checks

  • Size and flow: Can 10–40 guests circulate, sit, workshop and dine without bottlenecks.

  • Layout: One clear main space, plus a breakout or two. Good natural light helps for photoshoots.

  • Access: Step count, lift, stair width, load-in route, quiet hours, neighbours.

  • Services: Reliable Wi-Fi, power points every 2–3 metres, kitchen or servery, WC ratio.

  • Location: Proximity to Tube or parking. Clear arrival instructions.

If you pass most of the above, proceed. If not, consider limiting to smaller meetings or shoots.


2) Permissions, licences and insurance

You must operate within local rules and your lease.

  • Check your lease or mortgage for professional use and short-term hire allowances.

  • Ask your local council about any planning or licensing needs for events, amplified music or alcohol service.

  • Insurance: Public liability, contents cover for commercial use, and a sensible security deposit policy.

Woolly Mammoth note: we help hosts align deposit, house rules and cover to the event type.


3) Define your positioning and target market

Specialise to stand out.

  • Best fit uses: e.g. strategy offsites, creative workshops, leadership dinners, brand shoots.

  • Capacity bands: Seated boardroom 10–14, theatre 20–30, standing 30–40.

  • Signature features: Warehouse brick and steel, period detailing, terrace with skyline, statement kitchen, acoustic quality.

  • Clear house rules: No late-night parties, respect neighbours, approved suppliers list, quiet hours.


4) Design the layout and ambience

Create a setting that feels both premium and practical.

Room plan

  • Zones: welcome, main session, breakout, dining, quiet corner.

  • Furniture: modular tables, 14–20 stackable chairs, a few soft seats, coat rail, credenza for catering.

  • Lighting: warm ambient, brighter task lighting near tables, dimmable for dinners.

  • Sound: soft furnishings or rugs for echo control, small speaker for background music.

Styling touches

  • Plants, a few framed prints, neatly managed cables, fresh flowers on the welcome table.


5) Amenities guests actually notice

  • Dual-band Wi-Fi with printed QR code.

  • 65–85" screen or short-throw projector, HDMI and USB-C, spare adapters.

  • Whiteboard or flipcharts with pens, Post-its, extension leads.

  • Kitchen kit for coffee and teas, fridge space, filtered water.

  • Toiletries basket, lint roller, phone chargers, first-aid kit.

Create a one-page Tech & House Guide and place it at the entrance.


6) Pricing and packages

Anchor value to experience, not just square footage.

  • Benchmark against comparable London homes and boutique studios.

  • Create bands: weekday day rate, evening add-on, full day, shoot rate.

  • Inclusions: Wi-Fi, screen, whiteboard, basic refreshments.

  • Add-ons: facilitated workshop kit, on-site support, styling reset, overtime, catering coordination.

  • Deposits and fees: security deposit, cleaning, overtime per 30 minutes.

Clarity reduces back-and-forth and improves conversion.


7) Marketing that fits the audience

  • Photography: bright, natural light, wide shots that show flow, detail shots that show finish.

  • Story: what kinds of events work best here, transport notes, capacity in three formats, house rules.

  • Distribution: feature on Woolly Mammoth, plus a lightweight brand page and a Google Business Profile.

  • Proof: short case studies and 2–3 testimonials from early bookings.


8) Operations and guest experience

Make the arrival feel effortless.

Before the day

  • Confirmation with access details, transport tips and a 30-second house video if possible.

  • Vendor coordination window and load-in plan.

On the day

  • Signage at street and door, tidy welcome table, water and glasses set.

  • Swift tech check. A named contact on WhatsApp.

After

  • 10-minute walk-through, deposit handling policy, thank-you note and review request.


9) Safety and neighbour care

  • Clear max capacity, soft close hours, noise plan.

  • Fire exits kept clear, extinguishers visible, first-aid kit location marked.

  • Incident log template and a simple evacuation note in the guide.


10) Keep improving

After every booking, note:

  • What layout guests actually used

  • Any friction in access or tech

  • Two small upgrades to solve the above

A venue that evolves gets better reviews and repeat clients.


FAQs

What events suit residential venues best?
Daytime offsites, leadership meetings, creative workshops and brand shoots. Controlled dinners work well. Late-night parties do not.

Do I need to provide catering?
You can keep it simple with coffee, tea and water, then offer recommended suppliers. Many clients prefer bringing their own.

How do I handle neighbours?
Share quiet hours and contact details, manage load-in, and keep doors closed during music or presentations.

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How To Market An Event Venue Or Space

Success in venue hire isn’t just about filling the calendar — it’s about the right bookings. That means qualified enquiries that match your capacity, style, and house rules, fewer admin back-and-forths, and stronger returns through higher day rates and better midweek utilisation.


1) Define your audience and use cases

Pick the groups you serve best. Speak to them directly.

Core segments

  • Corporate offsites and leadership meetings

  • Creative workshops and brand shoots

  • Intimate press breakfasts and product showcases

  • Private dining for senior teams

Decide your lanes

  • Capacity bands. Boardroom 10 to 14. Theatre 20 to 30. Standing 30 to 40.

  • Clear house rules. Daytime focus. No late-night parties. Quiet hours respected.

  • Signature features. Period detailing, warehouse textures, roof terrace, statement kitchen, great natural light.


2) Build a brand people remember

A venue is more than a postcode.

  • Name and tone. Confident, warm, professional.

  • Visual identity. Consistent colour, type, and logo across listings, decks and socials.

  • Proof. One paragraph case studies with a quote, three strong photos, and measurable outcomes.

Woolly tip: lead with atmosphere first, logistics second. Buyers choose with their eyes, then validate with details.


3) Photos and video that sell the story

Your images are your sales team.

  • Natural light. Wide angles that show flow between zones.

  • Show five key setups. Boardroom, workshop, dining, standing reception, shoot layout.

  • Styling. Cables hidden, glasses set, flowers at welcome point, coat rail visible.

  • Short walkthrough video. Under 45 seconds. Entrance to main space to breakout to terrace.

Create a simple brand shot list and reuse across web, brochures and socials.


4) Website and SEO that convert

Your page should answer every pre-booking question in 90 seconds.

  • Clear headline. What you are, for whom, where.

  • Capacity table. Boardroom, theatre, dining, standing.

  • Downloadable factsheet. PDF with specs, floor plan, rules and pricing outline.

  • Location help. Nearest Tube, parking notes, load-in route.

  • SEO basics.

    • Title: “Event Venue Hire in [Area], London | [Venue Name]”

    • H1 repeats the main intent

    • Add schema: LocalBusiness and Place

    • Internal links to workshop and photoshoot category pages

  • Tracking. UTM links for every directory and ad. One enquiry form with source field.


5) Be discoverable where buyers look

Spread risk across channels.

  • Woolly Mammoth listing. Targeted corporate demand, editorial curation, hands-on support.

  • Google Business Profile. Map pack visibility. Add photos monthly, collect reviews.

  • Select directories. Quality over quantity. Keep details consistent.

  • Press and blogs. Pitch “behind the scenes” shoots or design features.


6) Social media with purpose

Quality posts over daily filler.

  • Content mix.

    • Space stories. Before and after, layout flips.

    • Proof that de-risks. Client logos with permission, mini case studies.

    • Planning expertise. Run of show tips, seating hacks, menu ideas.

  • Formats. Reels from the walkthrough, short carousels with layouts, one client quote graphic.

  • Collaboration. Tag caterers, florists, facilitators and photographers. Cross-post to reach new buyers.

  • Calls to action. “See rates and floor plan” not just “Enquire”.


7) Email and nurture that actually get replies

Two flows keep the calendar healthy.

  • Quarterly update. New photos, availability windows, one case study, one offer for midweek.

  • Post-enquiry nurture. Auto-send factsheet, floor plan and three dates. Follow-up in 48 hours with a proposed layout.

Segment by use case rather than one big list.


8) Partnerships that bring bookings

Create a small circle of trusted partners.

  • Corporate caterers, facilitators, photographers, stylists, AV.

  • Offer a neat pack. Commission, fixed perks, or shared content.

  • Co-host a micro showcase each quarter. Ten planners. One live workshop. Professional photos shared with all partners.


9) Pricing, offers and minimums

Clarity converts.

  • Rate card. Day rate, evening add-on, full day, shoot rate.

  • Includes. Wi-Fi, screen, whiteboard, water, basic reset.

  • Add-ons. Overtime, styling reset, equipment upgrade, on-site support, catering coordination.

  • Levers. Midweek discount, last-minute gaps, multi-day packages.

Publish a range on the site. Detail the exact quote after a discovery call.


10) Measure and optimise

What gets measured gets better.

  • Enquiries by channel

  • Conversion rate by use case

  • Average booking value and margin

  • Lead time and utilisation by weekday

  • Photo or page that most often precedes enquiries

Tweak imagery, copy and pricing quarterly based on the data.


FAQs

Which channels work best for London corporate events?
Woolly Mammoth, Google Business Profile, a strong venue page, and a small set of quality partners. Socials support credibility rather than drive most bookings.

Do I need to publish prices?
Share a range and what is included. It filters time-wasters and speeds decisions.

How many photos do I need?
Ten to fifteen. Five wide shots for layouts, five details, five lifestyle moments.

Can I host private parties?
If neighbours and lease allow. Most residential-style venues perform best with daytime professional use.

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How Much Does It Cost To Hire A Meeting Room In London?

London is full of options: sleek co-working rooms, boutique studios, luxury hotels, and reimagined residential spaces. Prices depend on more than postcode — capacity, style, inclusions, and timing all shape the final quote. Understanding these factors means you can budget smarter and book the right venue without surprises.


What Success Looks Like

  • The venue supports your agenda with the right facilities.

  • Guests feel valued by the setting and service.

  • Costs match your budget without hidden extras.

  • The booking process feels clear and stress-free.


1) Co-Working Meeting Rooms

  • Capacity: 6–10

  • Typical cost: £40–£90 per hour / £250–£600 per day

  • What you get: Wi-Fi, screens, tea & coffee, but limited character.

  • Best for: quick catch-ups, interviews, and central convenience.


2) Boutique Studios & Galleries

  • Capacity: 10–20

  • Typical cost: £80–£150 per hour / £600–£1,200 per day

  • What you get: good light, flexible layouts, creative vibe.

  • Best for: workshops, design sprints, small brand events.


3) Residential Venues (Woolly Mammoth Style)

  • Capacity: 10–30

  • Typical cost: £120–£250 per hour / £1,000–£2,000 per day

  • What you get: stylish homes with breakout zones, natural light, and a warm, professional feel.

  • Best for: team offsites, client workshops, product shoots.

Woolly tip: Residential venues blend professionalism with personality. They make guests feel welcome while elevating your brand.


4) Landmark or Premium Homes

  • Capacity: 20–40

  • Typical cost: £200–£350+ per hour / £1,800–£3,000+ per day

  • What you get: statement architecture, premium finishes, and prestige locations.

  • Best for: leadership offsites, brand showcases, high-profile client sessions.


At-a-Glance Table

Co-working meeting room
💼 Capacity: 6–10
💷 £40–£90 per hour / £250–£600 per day
ℹ️ Functional, central, limited character

Boutique studio / gallery
💼 Capacity: 10–20
💷 £80–£150 per hour / £600–£1,200 per day
ℹ️ Good light, flexible layouts

Residential venue (Woolly style)
💼 Capacity: 10–30
💷 £120–£250 per hour / £1,000–£2,000 per day
ℹ️ Styled homes with breakout zones

Landmark or premium home
💼 Capacity: 20–40
💷 £200–£350+ per hour / £1,800–£3,000+ per day
ℹ️ Statement features, top locations

Guides only. Always confirm inclusions and overtime rules.


What Drives the Price

  • Location: Zone 1 postcodes and transport links increase costs.

  • Capacity: Larger rooms mean higher rates.

  • Facilities: Screens, AV, and breakout spaces raise value.

  • Style: Character homes and design-led venues carry a premium.

  • Timing: Midweek daytimes are better value than evenings or Fridays.


Watch for Extras

Always check the fine print. Common add-ons include:

  • Cleaning/reset fees

  • Overtime billed in 30-minute blocks

  • Deposits held against damage

  • Catering service charges or corkage

  • Equipment upgrades (extra mics, hybrid kits)

  • VAT not always included in quotes


FAQs

Is it cheaper to hire by the hour or by the day?
For anything over five hours, a day rate is usually more cost-effective.

Do venues include catering?
Some include basics like tea and coffee. Full catering is usually an add-on or through a partner.

Can I bring my own suppliers?
Often yes, but check house rules. Some venues charge corkage or coordination fees.

How far in advance should I book?
For central London, 4–6 weeks is safe. Premium homes and peak dates go faster.

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